I build the editorial and communications architecture for data centre and deep tech companies that are technically brilliant but communicatively invisible.
Your technical experts speak fluent infrastructure, but your buyers don’t, and that’s the gap that’s costing you.
The best technology doesn’t always win. The best communicated technology does.
Does this sound familiar?
Your content reads like a product specification…
*yawn*
Your internal colleagues understand it, but your audience’s eyes are glossing over. If the message isn’t communicated clearly, and the content is full of generic messaging, jargon, and lacks strategic creativity, it becomes another piece of content in the digital sea of content.
Your competitors are everywhere, but you’re not…
Everywhere you look, you see your competitors featured in publications and winning clients. They’re not necessarily better, but they know how to communicate their brilliance and be visible in the right rooms.
Your team is working hard but can’t nail the brand voice, positioning, and visibility.
You’ve hired a marketer, but they’re drowning…
One person can’t own strategy, marketing, PR, content, social media and sector knowledge on their own (without burning out, of course).
Usually, the positioning that makes the company stand out is replaced by generic messaging. Now, you sound like everyone else.
Honey, your AI is showing (and everyone can see it)
AI has a time and a place, even in marketing and communications, but relying heavily on it for content writing is not it.
Buyers, investors and journalists read hundreds of pieces of content each week, so they can spot generated generic content a mile away.
Here’s what I actually do
I provide the foundational architecture, intelligence and strategy for your communications and content, so you have a clear infrastructure to communicate your technical expertise clearly and connect with your audience with strategic storytelling and human-led brand voice.
There’s two ways for us to work together and they’re built around getting results.
Please note: I am not currently accepting new clients.
The Editorial Intelligence Briefing
Fresh sector intelligence, trends and competitor insight, your industry narrative and content hooks, curated and briefed to you monthly, so you can stay on top of topics that actually matter, content gaps and PR hooks, so your team doesn’t have to spend hours in the research and ideation rabbit hole and read dozens of articles just to come up with a content plan.
The Communications Architecture
A comprehensive communications playbook covering brand voice & story, authentic storytelling, messaging overhaul, thought leadership strategy and content and marketing frameworks that your team can execute confidently. For the companies that know their comms aren’t working but don’t know why and those who have grown fast but their messaging hasn’t kept up.
Why me? Well, buckle up, buttercup, because…
I have an incredibly unfair advantage. Whilst consulting inside data centres and deep tech companies, I work inside the sector as an editor.
I see what editors, journalists and buyers open, ignore and bin off. Most communications consultants work from the outside in, but I work both sides, so I know what works.
Top 10 Industry Voice in Data Centres 2026.
The Tech Marketer’s Corner
The Corner is a free resource hub for marketers and professionals in data centre and deep tech companies.
It comes with a WhatsApp community dedicated to tech marketers for support and actual community spirit.
The State of Communications in Data Centre and Deep Tech: 2026
I’m conducting the industry’s first independent report around the state of communications in data centres and deep tech companies.
The research report explores the communications gap between technical excellence and marketing visibility, whilst looking into AI adoption in marketing processes and what companies are getting wrong (and what they’re getting right).
It’s anonymous and takes five minutes to complete; please consider contributing to my research.